My name is John Azzaro and I'm a Product Leader with more than 10 years of product management experience across Fintech, eCommerce, SaaS, Data, and AI/ML. I help founders and teams bridge the gap between business, users, and technology to build innovative, award-winning B2B and B2C products in competitive business environments where challenges and expectations change daily.

I approach product management with empathy, curiosity and a drive to solve real user problems. That mindset shapes how I lead cross-functional teams by combining strategic thinking, creative problem solving and a data-driven approach to find smart, practical and asymmetric solutions.

Most recently, I've led the product team at Rares, an award-winning, SEC-regulated trading platform reimagining access to alternative assets through fractional ownership. I continue working across the innovation, product, and venture-building space to bring ideas to life. Colleagues describe me as an exceptional leader, a sharp strategist and one of the most joyful and professional PMs they have had the pleasure of working with.